Like many musicians, The Weeknd has a very unique and peculiar rise to fame. He started off making music under a different moniker and really did not have a lot of popularity outside of Canada. Abel’s (The Weeknd’s real name) quick rise in popularity kind of came out of nowhere, and can be attributed to his work with fellow Canadian, Drake. While I hate to say this, I feel as though Drake’s co-sign in a way helped The Weeknd grow into what he is today. My personal interest in The Weeknd’s music was spurred primarily behind the mystique that followed a unknown of musician from Canada. To add to my interest, The Weeknd’s mystique also fit nicely with his sound and style as a musician. I didn’t really know how to react after I first listened to House of Balloons.

My interest continued to peek after Abel dropped his second and third projects. As The Weeknd released more music, his popularity and appearance on the blogosphere began to pick up. Recently, the once unknown Canadian musician signed to a big time label (which I never expected him to do), and announced that he will be re-releasing his three free projects under the name Trilogy.  Also, The Weeknd finally revealed his face to fans in his recent music video for “Rolling Stone” (not to say people haven’t seen his face… He just sort of hid it through past photos and videos from his first three projects).  In light of the new project coming out, The Weeknd took to his pen in a different a different way to connect and reach out to fans. Click below and read what The Weeknd’s message was, and be sure to keep an eye out for Trilogy leaks and music videos which will likely come out before the project officially drops.